We all know the benefits of selling on traditional marketplaces like eBay and Amazon, but have you ever thought of the advantages of selling on your own website?

The three main advantages to selling on your own site

  • You have complete control over your site so, for example, you can charge how much you like your products e.t.c
  • You pay fewer fees than a traditional marketplace
  • You can add your own custom branding to create your own brand images that can then be transferred onto your traditional marketplaces.

So how do I get started with setting up a website?

There are two main things to consider when getting started with a website; getting a domain and what platform you are going to use.

How to get a domain

There are many domain registrars on the market where you can purchase a domain from. Take a look at Forbes Advisors blog on the best domain registrars of 2021.

One thing to note is that if you already have an email address set up, for example, [email protected], then you already have a domain set up for your business when you can then use to set up your e-commerce website.

Choosing the right platform

There are many e-commerce platforms on the market that you can use to create your website. Today, we are going to look at the top three platforms that are used in the UK.


WooCommerce is probably the first platform that you will come across when looking for a solution for your site. It has gained popularity with it being a free plugin for WordPress sites.

Woocommerce does have a semi-steep learning curve for new beginners to the platform but there are many benefits to using WooCommerce.

One of the advantages to WooCommerce is that it’s easy to add more plugins onto the site. For example, there are a variety of plugins for category management, payment gateways and links to shipping solutions like Royal Mail’s Click & Drop.

On top of this, Envanter can also connect to WooCommerce to manage your entire inventory and keep on top of your orders.


Another very popular platform on the market is Shopify. Being in use for around 15 years, Shopify has come on leaps and bounds in the industry and is a very popular choice for e-commerce traders.

Shopify does have a very intuitive UI to navigate through and their setup process makes it really easy to get started.

There are many benefits to using Shopify, one of which being the various integrations that it offers with eBay and Amazon (country dependent). Another benefit is that you can easily link all your social media platforms like Facebook and Instagram to promote your listings on your socials.

There are some disadvantages to the platform, one of which being the recurring monthly cost to use the platform and Shopify keeping a proportion of your sale. Also, it isn’t the ideal platform if you are wanting to have different content on your site as there are only a limited amount of plugins are on offer.

Envanter does have a dedicated plugin, much like Shopify where we can manage all your inventory.


Another option for an e-commerce website platform is EKM. Being born and bred in the UK, EKM is a popular platform in the British market.

The advantages to using EKM are very similar to the other platform that we mentioned as it connects to Royal Mail’s Click and Drop system and can also import all your eBay listings.

The one main disadvantage to using EKM is that it doesn’t connect with other platforms, apart from eBay which can only import your listings onto your website and can’t sync your ales. Another disadvantage is that it is the most expensive platform out of the three options we discussed.

What we recommend

If you are wanting a very easy to use platform that is well built and is industry learning, we would definitely recommend Shopify. With its easy to use interface and its easy setup process, it’s the ideal solution for any e-commerce trader and with links to Envanter, it has never been easier to get started selling on your own website.